HelpIconFinancials

Financials is a multi-column header in most reports.  It includes the following statistics:

  • eCPM (see eCPM)
  • EPC (see EPC)
  • Revenue  - Money generated from Merchant
  • Commission - Money payable to Affiliate
  • Margin - The difference between the Revenue and Commissions
  • Default Payout (sometimes) - The default affiliate payout for the campaign
  • Average Payout (sometimes) - The average affiliate payout.

See Also: Impressions, Clicks, Gross, Qualified, Approved, Warning, Filtered Leads, Conversions, Financials

Tags: Average Payout, Commissionm Margin, Default Payout, eCPM, EPC, reporting, Revenue,financial
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