Leads that have been filtered by LinkTrust due to invalid data or other paramters that were configured for the campaign appear in a breakout report.

Filtered Leads may be caused by:

• Dropped - Insufficiant data sent to LinkTrust to capture the lead. (Invalild Campaign ID (CID) and/or Affiliate ID (AFID).
• No Coverage - Rejected by all channel rules.
• Rejected (Filtered)
• Returned (Post Back)
• Scrub - this is the percentage rate at which leads are returned by merchants.

See Also: Response Codes, Impressions, Clicks, Gross, Qualified, Approved, Warning, Filtered Leads, Conversions, Financials