Conversion is a sale or completion of the last step in a sales process.

• CTR - Click through Rate
• CTA - Click to Approved
• EPC - Earnings per Click
• eCPM - Estimated Cost Per Mille (thousand impressions)
• ECPC - Estimated Cost per Click
• Scrub - Scrub is the rate at which leads that were accepted by a merchant were later returned (Post Back).

See Also: Impressions, Clicks, Gross, Qualified, Approved, Warning, Filtered Leads, Conversions, Financials