The campaign type identifies the type of advertising campaign being deployed. A campaign type can be any of the following:

• CPM - Cost per thousand impressions shown.  For every thousand impressions LinkTrust records one qualified transaction.
• CPC - Cost per click
• CPA - Cost per acquisition or sale
• CPL - Cost per lead completed
• CoReg - Cost per CoRegistration or Lead captured

IMPORTANT: Changing campaign type while running traffic to a campaign may cause unintended tracking inconsistencies and data loss.

See also: campaign method