Cost per Lead (CPL) or Pay per lead is a method of marketing that enables an advertiser to receive membership or advertising services in return for paying per lead received from the marketing venue used. It can be compared to other advertising methods that require the advertiser to respectively pay for clicks, sales and actions generated through a marketing venue.

There are other advertising pricing structures:

• CPC - Cost per click Through
• CPM - Cost per Impression
• CPA - Cost per sale or Action

See also: Campaign Method