CPMCost per impression, often abbreviated to CPI or CPM, is used for measuring the worth and cost of a specific e-marketing campaign. This technique is applied with creativessuch as web banners, text links, e-mail spam, and opt-in e-mail advertising, although opt-in e-mail advertising is more commonly charged on a cost per action (CPA) basis. There are other advertising pricing structures:
CPI and/or Flat rate advertising deals are sometimes preferred by the publisher/webmaster because they will receive a more consistent fee proportional to the amount of traffic. Today, it is very common for large publishers to charge for most of their advertising inventory on a CPM or basis. A related term, effective cost per mille (CPM), is used to measure the effectiveness of advertising inventory sold (by the publisher) via a CPC, CPA, or CPT basis. See also: Campaign Method |