Affiliate grouping is an effective way of categorizing your affiliates by either performance or function.  This is an important step in managing affiliate accounts.  As you evaluate either the performance or the type of affiliates function in your network, you will want to visit this function often.  This option allows you to efficiently search and communicate with affiliates.  For example, you may need to send out a mass email to affiliates or quickly search for specific groups of affiliates.
 

Example:
I have an affiliate that is performing exceptionally well.  This affiliate performs well with any offer they run.  I will apply this affiliate to my Super Affiliate group.  I can now effectively send email thru the "Send Message” function to my Super Affiliate group.  I can also use many other features in LinkTrust when I apply affiliates to appropriate Groups.