The Affiliate Signup Details page shows all the information submitted by the potential affiliate from the Affiliate Signup form. From this page, you can also do the following:

• Assign a primary manager other than yourself
• Set traffic types
• Add and save notes about the affiliate
• Approve or deny the affiliate
• Not send email if denying affiliate

  This option allows you to not send the affiliate an application approval letter. If you choose to deny this affiliate application, you can suppress LinkTrust from sending an Application Denied email. For more information on emails, see Email Settings.

The Affiliate Signup Details page details the following information:

• Contact Information
• Company Information
• Payment Information
• Affiliate Fraud Score
• Account Information

Contact Information

The Content Information section contains the following affiliate contact information:

• First Name
• Last Name
• Email Address
• Send Email - The Send Email feature allows you to easily email the affiliate by selecting Send Email. This opens your email client with the affiliate's email in the TO field.
• Password - This is the affiliate password they will to use. This is the only time you see the raw text displayed.
• Phone
• Fax
• Instant Messenger - In the Instant Messenger field, enter the IM profile; then select the network from the drop-down field.
• Source - This field allows you to identify how the affiliate found your affiliate signup form.

Company Information

The Company Information provides all the following affiliate company information:

• Company Name
• Company Website
• View Website - Select View Website to view the affiliate's company website.
• Business Type
• Business Description
• Address line 1
• Address line 2
• City
• Country
• State
• Province
• Postal Code
• IP Address
• IP Country

Payment Information

This section contains the following affiliate's payment information:

• Tax ID/VAT/SSN
• Make Payment To
• Payment Type
• Bank Information

Affiliate Fraud Score

Fraud check allows you to determine a potential fraudulent affiliate using the LinkTrust Affiliate Fraud Scoring System. When a new affiliate signs up, the affiliate is entered into the LinkTrust system and assigned three separate non-mystical clear cut numbers. The numbers are used to determine if the new affiliate falls into one of the following categories:

• Duplicates – The system checks all existing affiliate accounts in your Partner Center and provides the number of matches found.
• Suspended – The system checks all the suspended affiliates across the entire LinkTrust system and provides the number of matches found.
• Denied – The system checks all the denied affiliates across the entire LinkTrust system and provides the number of the matches found.

Rescore Button

Because the affiliate fraud score is a snapshot in time, you can get a current affiliate fraud score using the Rescore button. The following criteria are used when calculating the new affiliate fraud score:

• IP address
• Company Name
• Tax ID
• Address line 1
• Phone
• Email

Account Information

This section contains information about the account and its managers.

Primary Manager

The primary affiliate manager is the owner of the affiliate. The primary affiliate manager user account information can be pulled into the Affiliate Center home page using tokens.

An affiliate manager can do the following:

• Create new affiliate accounts
• View new affiliate signups
• Approve new affiliate signups
• Deny new affiliate signups
• View tracking for assigned affiliates
• View details of assigned affiliates

Affiliate Is Network

This option allows you to identify whether or not the affiliate is in an affiliate network.

Allowed Traffic Types

The allowed traffic types feature allows you to identify the types of traffic an affiliate can perform.

In campaigns, traffic types are used to define the type of traffic allowed for a specific offer. The LinkTrust partner must identify the types of traffic allowed for each offer. After this is done, LinkTrust only allows affiliates that match the allowed traffic types to request this offer from the Affiliate Center.

For affiliates, each affiliate must be assigned the traffic type they are able to generate. After an affiliate is assigned, the affiliate only sees offers that match that type of traffic. Affiliates are assigned a traffic type because it does not make sense for that affiliate to see an offer generate by social media if the affiliate can only take email traffic.

Notes

In the Notes field, add account specific information. You may also add notes to a pending affiliate application before approving or denying the application.

Alternate ID

The Alternate ID field allows you to store and pass your own custom affiliate-specific ID from LinkTrust to a CRM or website landing page.

On the approved affiliate application, the alternate ID can be used in token format in the campaign’s tracking URL or landing page URL. The token automatically populates your specific alternate ID value to the URL. Because the Alternate ID field can be used as a token in URLs, only URL friendly characters can be saved in the Alternate ID field. The following characters cannot be used in the alternate ID: ' , " ; : ?

The alternate ID does not replace the AFID name value pair on the affiliate's tracking URL.

Additional Data 1 and 2

Additional data is any data that is appended to the affiliate's URL using a parameter name=value pair. The affiliate can use any name and value. LinkTrust takes the parameter name used by the affiliate and creates a token to match the parameter. The value of the parameter is placed into the token. This is called tokenizing the value. The token allows the affiliate to pass information through LinkTrust to the merchant and back to the affiliate.

If an affiliate wants to send additional data to a merchant's landing page, the name of the beginning parameter must match the merchant's website form, so that the value is dynamically placed in the correct field.

For example, the merchant has a website form with fields for a consumer's first name, last name, and email address. The affiliate also has a website with a form that has already captured the consumer's first name, last name, and email address. The affiliate sends the consumer to the merchant's page along with the consumer's first name, last name, and email address. When the consumer lands on the merchant's page, those three fields are pre-populated on the merchant's page with the data sent by the affiliate. This happens because the affiliate appended the first name, last name, and email address parameters to the URL and passes the values to the merchant. This saves the consumer time having to re-enter the information twice.

Basically, by using additional data parameters and values, the affiliate can populate the merchant's website with the consumer information it has already collected.